Virtual Abundance Expo Uses Mobile to Create Buzz and Increase Participation

FOR IMMEDIATE RELEASE

 Norwalk, CT  July 17, 2009… MobiReply, the world’s first text message autoresponder is powering the buzz behind the upcoming Virtual Abundance Expo co-hosted by Scott Martineau and Alex Mandossian. The event features 12 thought leaders such as, Deepak Chopra, Marci Shimoff, Jack Canfield and others over four days beginning July 27^th.

 “Adding mobile to our marketing plan for this event was a great addition to the overall effort,” says Scott Martineau.  “Text messaging is an easy way to reach our core audience and attract new members.”

The effort included a “be-the-first-to-know” strategy, where attendees signed up to be the first in line when the event was announced. “We think for the first attempt at a strategy like this it was a positive outcome,” says Martineau. “People were talking about it and the aim was to get “buzz” about the event.” 

“The text message campaign contained traditional means such as the typical text in sign up option (Text VAE to 79274) and also a web sign up box,” says Kathryn Rose, President of markUmobile, the company behind MobiReply. “MobiReply’s exclusive form generator allowed Martineau to capture the email as well as the mobile number of the attendees.” 

With MobiReply, when the participant enters their email address, it is sent to the business email client (like Aweber or Constant Contact) and the mobile number is sent to the MobiReply platform. “This allows them to build their email list with their current email provider and build their text message list simultaneously without having two separate sign up boxes,” says Rose.

The other strategy, was a “reply with email” function that is an exclusive feature of MobiReply. “We set it up so when the participant texts in the keyword, they are instructed to reply to the text with their email address to receive a ‘free gift’ and the MobiReply platform either collects the email addresses for download, or forwards them automatically to the client’s email service,” explains Rose.  “This way, again, the client can build their text list and email list easily and seamlessly.”

 The second portion of the text message campaign for the Virtual Abundance Expo is event reminders. “When someone signs up for the event they are invited to give their mobile number to be reminded about the calls so they don’t miss any of this exciting event,” says Rose. If the person cannot participate live, they are invited as part of the text message, to go to the event’s website and upgrade to VIP status. The event can be heard and seen live for only $1 but if the participant wants the extensive meeting notes and bonus sessions, they can upgrade to the VIP level which is $97.00.

“Internet marketers are taking note of the power of mobile marketing,” says Kim Dushinski, author of The Mobile Marketing Handbook, “The hosts and authors featured in this remarkable event are definitely on the cutting edge. MobiReply was designed specifically for Internet and email marketers and has the features and functionality for this audience.”

MobiReply is touted as the world’s first text message autoresponder for its evergreen functionality. “The product is truly set and forget so you can put your marketing campaign on auto-pilot and easily and seamlessly integrate your mobile strategy with your email and social media campaigns,” says Rose. “MobiReply’s mobile sign up box even works with Facebook Mark-up Language (FBML) for easy integration with your Facebook Fan or profile page.”

About the Virtual Abundance Expo

The Virtual Abundance Expo begins July 27, 2009 and features world renowned thought leaders sharing with participants how to invite and create Abundance in their lives. VIP participants will receive private phone and web access to these luminaries for four days. Learn more at https://www.marketingonline.com/expo-vae-weekend/?upgrade.

About Kathryn Rose

Kathryn has over 20 years experience in marketing and PR. Seeing the power and potential of mobile marketing, she founded MarkUmobile and offers products specifically for the real estate, mortgage and Internet marketing arenas. She has been a featured speaker at Internet and Real Estate Marketing events. For more information on MobiReply, go to http://mobireply.com.

About Kim Dushinski

Kim is the founder of Mobile Marketing Profits and provides mobile marketing education and consulting services to corporations, marketing professionals and entrepreneurs. As an advocate for smart, effective mobile marketing Kim leads workshops and speaks internationally about how to profit with mobile. She is the author of The Mobile Marketing Handbook. http://mobilemarketingprofits.com

Women Partner International Features Kathryn Rose, President, MarkUmobile in Social Talk Tuesday Line-up

Niche social media and networking experts from the around the globe are teaming up to collaborate with WomenPartner International on the launch of its weekly 90 minute interactive blog show, SocialTalk Tuesdays, to showcase the “best of” the top social media and networking sites.  The show will help businesses recession proof themselves by implementing a strategic social media marketing campaign simultaneously on Twitter, Facebook, Ecademy, YouTube, LinkedIn and other popular sites to increase their client base and sales.

Incorporating mobile marketing, collaborative relationships, Blog Talk Radio, WordPress, and web conferencing into a social media marketing campaign along with how to find your niche audience will be some of the topics covered.  Media companies, advertising agencies, retailers, real estate brokers, educators, big businesses, and small businesses will find an expert on SocialTalk who can help them navigate the world of social media and networking.  Kathryn Rose, president of markUmobile, a mobile text message marketing provider will speak about mobile marketing and how it can complement a social media strategy.  She will cover mobile marketing basics, best practices and some ideas on how you can build and generate more revenue for your business using this innovative technology.

SocialTalk Tuesdays will launch June 16 at 3 PM Eastern.  The audience will be able to interact with the experts on SocialTalk.WomenPartner.com while listening to the experts.    Visit SocialTalk.WomenPartner.com for information about the launch and upcoming shows.

About SocialTalk 

SocialTalk is the brainchild of WomenPartner International (WomenPartner.com) developed to demonstrate cross marketing in action.   It is a one stop resource for everything businesses need to conduct a strategic PR & marketing campaign simultaneously on LinkedIn, Facebook, Twitter, Ecademy, YouTube, Ning & more utilizing cross marketing to grow their client base. 

About Kathryn Rose

Kathryn is the President and Founder of markUmobile, a text message mobile marketing company. She is also a passionate speaker for using and integrating new marketing technologies like Search Engine Optimization(SEO), Mobile Marketing and Social Media Marketing to help prospective clients find businesses online and off. For the last 20 years, she has been involved in marketing and public relations and understands the power of digital marketing.  Her background includes:

• President and Founder of markUmobile, headquartered in Norwalk, CT. She developed an innovative mobile marketing solution for Real Estate and Mortgage Professionals and Internet Marketers. The service is text based and allows companies to be in constant contact with their clients and potential customers, improve time management and generate more leads. The firm also offers the world’s first text message auto-responder, MobiReply, which helps clients seamlessly integrate their current email marketing campaign with a dynamic mobile marketing platform.
• Prior to starting markUmoble, Kathryn was a top marketing and sales professional in Residential Real Estate and Finance for 15 years. Recently, she has been tapped to design and implement web, social and mobile marketing campaigns for one of the top real estate developers in Fairfield County CT
• She is a featured speaker on New Technology Marketing for Realtors at the Real Estate University, Ladies Who Launch, Web Strategies and New Internet Marketing, and Loan Officer Magazine.  Her products, MarkUmobile and MobiReply, are endorsed and recommended by Kim Dushinski, the author of the Mobile Marketing Handbook.  

10 Tips For Writing Effective Text Messages

In any good text messaging campaign, how you communicate your call to action, is very important. You only have 150-160 characters, so use them wisely. With email marketing it is important to have a good subject line so people will open your email. In text messaging, there is a near 100% open rate so it is less critical to have people “open” your text. It is more critical that they read it and act on it.

1. Avoid text “speak.” Unless you are targeting a really young audience, keep the text abbreviations to a minimum. Same goes for misspellings and bad grammar.

2. Have a clearly defined goal. Do you want them to get a coupon? Join your vip club? Sign up for your teleseminar? Buy your book? If you know what you want them to do, clearly communicate it.

3. Don’t try to sell with every text. People hate to be sold. Give out free information within the paid services you offer. Internet marketers do this really well, they start with a free report, then ask for paid content, etc.

4. Understand text marketing is NOT microblogging. Keep your tweets on Twitter, use text marketing to position yourself and sell your products.

5. Practice makes perfect. Social networking sites like Twitter, can be a good source of examples of effective “short message” communication. Since Twitter is only 140 characters, how do people get you to call, click, etc.?

6. Remember that not all phones are smart. According the ‘Mobile Market View’ study published by The Kelsey Group, no less than 18.9% of mobile consumers in the United States are now strutting the streets sporting smartphones, with 49.2% set to grab themselves a piece of smartphone action within the next two years. So if you only use messages with URL’s that you expect them to click through on their mobile phone, you may be missing 50% of your audience.

7. If you are using URLs try and resist the temptation to do a complicated or “tiny” URL. The reason is, as I mentioned in #6 if your target client does not have a smartphone, they will go back to their computer and type it in. If it is long, complicated or too difficult for them to type in, you could lose that client.

8. Use split testing. Most text vendors allow you to set up or segment groups within their respective platforms, use this to test your messages.

9. Use the “forward” call to action. Remind people to forward this to a friend, it is pretty easy on most mobile phones to forward a text. Other calls to action: call now (make sure you include the number), reply y/n.

10. Make sure you at all times adhere to the Mobile Marketing Best Practices, giving people the opportunity to opt out, even if it eats up precious characters.

Mobile Text Marketing

Mobile Autoresponder

Article Source: http://EzineArticles.com/?expert=Kathryn_Rose

Integrating Email and Internet Marketing with Mobile Marketing

We all know how important it is to build a good marketing list.  When email first arrived people couldn’t wait to open it. Remember that “You’ve Got Mail” sound or the email “chime” letting you know you had a new message? Eager with anticipation, you’d rush to your computer and open your inbox…only to see another message about “Viagra.” 

 That’s when it began; dummy email addresses—downright fake ones– I admit I used minniemouse@aol on many occasions, just so I could get the information.  Then came spam filters and junk email folders.  All designed to impede your ability to deliver content to your clients and generate new ones.

What is a marketer to do you ask?  How can I reach my core clients through the haze of a cluttered inbox?  The answer now is mobile.  Mobile text messages have a 100% open rate!

 We all know that 80% of our business comes from 20% of our customer base.  Mobile text marketing can help you to identify that 20%.  If a client opts-in to receiving your text alerts, they are probably in your core audience.  Others who opt in are new leads that are looking to become part of the top 20%.  Mobile can integrate with your email marketing efforts, targeting that top 20% and increasing your ROI.

 When someone gives you their cell phone number to sign up for their updates, etc. they are asking for you to communicate with them.   Text messages are usually reserved for quick, personal communication.  If your clients choose to have you communicate with them via text, they are inviting you into their “inner circle.”  Not to mention that since many people don’t have an unlimited text plan, they are actually willing to pay for your information. That is how important it is for them to be on your list.

The operative word, however, is “choose.”  Text message marketing is 100% opt-in.  Spammers beware: if you send spam text messages you not only violate the Mobile Marketing Association’s best practices, but you could be subjected to lawsuits and massive fines.  The US congress is entertaining legislation as of this writing to prevent and punish cell phone spam.

There are many text vendors already established and, with the explosion of mobile text marketing in the U.S., many more to follow.  For email and internet marketers it is important that you are specific in your needs when interviewing potential vendors.  The vendor should have the ability to seamlessly integrate into your existing email marketing campaign, eliminating the need for you to re-opt-in clients.  Web page sign up boxes and advanced scheduling features, much like your email autoresponder, would be the best bet.  Each vendor has its own niche where they excel.  Another important thing to ask is their policy on opt-in.  Most vendors, because of the huge expense, place many clients on one short code.  If the vendor allows uploads of cell phone numbers via lists, they may be encouraging spammers.  If too many complaints are lodged with the carriers, they can shut down the entire code and your ability to communicate with your clients.

http://ezinearticles.com/?Integrating-Email-and-Internet-Marketing-With-Mobile-Marketing&id=2382964

Integrating Email and Internet Marketing With Mobile Marketing

We all know how important it is to build a good marketing list. When email first arrived people couldn’t wait to open it. Remember that “You’ve Got Mail” sound or the email “chime” letting you know you had a new message? Eager with anticipation, you’d rush to your computer and open your inbox…only to see another message about “Viagra.” That’s when it began; dummy email addresses-downright fake ones– I admit I used minniemouse@aol on many occasions, just so I could get the information.

Then came spam filters and junk email folders. All designed to impede your ability to deliver content to your clients and generate new ones. What is a marketer to do you ask? How can I reach my core clients through the haze of a cluttered inbox? The answer now is mobile. Mobile text messages have a 100% open rate! We all know that 80% of our business comes from 20% of our customer base. Mobile text marketing can help you to identify that 20%. If a client opts-in to receiving your text alerts, they are probably in your core audience. Others who opt in are new leads that are looking to become part of the top 20%.

Mobile can integrate with your email marketing efforts, targeting that top 20% and increasing your ROI. When someone gives you their cell phone number to sign up for their updates, etc. they are asking for you to communicate with them. Text messages are usually reserved for quick, personal communication. If your clients choose to have you communicate with them via text, they are inviting you into their “inner circle.” Not to mention that since many people don’t have an unlimited text plan, they are actually willing to pay for your information. That is how important it is for them to be on your list. The operative word, however, is “choose.”

Text message marketing is 100% opt-in. Spammers beware: if you send spam text messages you not only violate the Mobile Marketing Association’s best practices, but you could be subjected to lawsuits and massive fines. The US congress is entertaining legislation as of this writing to prevent and punish cell phone spam. There are many text vendors already established and, with the explosion of mobile text marketing in the U.S., many more to follow. For email and internet marketers it is important that you are specific in your needs when interviewing potential vendors.

The vendor should have the ability to seamlessly integrate into your existing email marketing campaign, eliminating the need for you to re-opt-in clients. Web page sign up boxes and advanced scheduling features, much like your email autoresponder, would be the best bet. Each vendor has its own niche where they excel. Another important thing to ask is their policy on opt-in.

Most vendors, because of the huge expense, place many clients on one short code. If the vendor allows uploads of cell phone numbers via lists, they may be encouraging spammers. If too many complaints are lodged with the carriers, they can shut down the entire code and your ability to communicate with your clients.

Introducing the World’s First Mobile Auto-Responder – MobiReply from markUmobile

Press Release: Introducing the World’s First Mobile Auto-Responder – MobiReply from markUmobile

Put Your Marketing Plan on Auto-Pilot with SMS Text-Message Marketing

A Little Background

Marketing is necessary for every business, but can be both time consuming and expensive. In a world that continues to increase its pace and expectations for businesses, the need is acute for technology that allows all companies to market their business to clients and potential customers, all day, from the train, plane or automobiles they find themselves in, while keeping overhead low and building their bottom line. Sound impossible? Not with the SMS text-marketing solutions offered by markUmobile.

There is no way that any business can grow without communicating to their target market. Keeping this group “in the know” about your business puts to power in the consumers hands to choose your service or product when the times arises. Your company has the luxury of being “front of mind” to your customers, and obtains a distinct advantage over the competition. The mobile marketing tools offered by markUmobile allow you to set and forget your text message marketing plan so you can focus on building your business.

Offering several variations of products for just about every business type from finance and banking, real estate and mortgage, restaurants and retail, markUmobile has created products that will help decrease your marketing costs, improve your time management and boost your sales from 100% opt-in direct text message marketing to your client base.

Why Text Messaging?

• According to Neilson research, 51% of mobile users who saw advertisements responded via text or phone!
• 90% of people in the United States have mobile phones and upwards of 66% of them use text messages to communicate.
• Using the sign up widget on your website, customers will add their cell phone numbers to your contact list automatically, and will begin receiving your text messages as they are scheduled to go out!
• Cost-effective, automatic and simple.

Questions? Contact us today to learn how markUmobile can boost your profits with our powerful SMS text message marketing tools!